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About Us

Founded over 50 years ago. Our investors include leading private equity firm The Carlyle Group and Palamon Capital Partners. DD is part of the IDH group.

DD supplies over 12,000 UK dental practices, 6,000 medical beauty clinics and is expanding to reach 18,000 specialist beauty salons all across the UK and ROI.

DD is unique as it is the only company to offer an extensive range of specialist products, equipment and support services across both the dental & beauty markets.

Our customers have access every day to a wide range of dental practice equipment and repairs undertaken by the largest team of engineers in the industry. To support the sale of our dental and beauty products customers can also benefit from product training and treatment programmes.

With an ever-increasing focus on regulation, the DD team offers the support to help customers to stay compliant. DD operates under MHRA regulations along with being ISO 13485 and 9001 accredited and regularly audited by the Home Office. Our pharmacy is registered and regulated by the General Pharmaceutical Council.

Across all the social media platforms and at the end of the phone, DD’s team of experts, are ready and waiting to deliver the finest customer service. It’s easier than ever to make us your first choice for full service clinical treatment solutions.

Our Vision

First choice for clinical treatment solutions



Working together in honest and reliable relationships.



Working ethically with an environmental focus.



Together we do what we say we are going to do.



Always finding new and faster ways to be right first time.

Paul Adams

Managing Director

  • Commenced as Managing Director of DD in April 2018
  • More than 20 years’ experience in the consumer products, retail, technology, and healthcare sectors, including supply of pharmaceutical and medical device products.
  • COO and then CEO of Talaris Ltd, taking them through a successful sale
  • CEO of Redeem Group Ltd. prior to joining DD.

Ben Goodger

Finance Director

  • Senior Management team since November 2017. Joined DD Group March 2015
  • Responsible for: Leadership and Operation of Finance, Legal and IT Functions.
  • Experience: Energy Developments Ltd. ‘12 –’15, Veolia ‘11–’12 , Musto Ltd ‘09 – ‘11, BAE Systems ‘08-’09, Ford Motor Company ‘05-’08

Brent Sercombe

Sales Director

  • Senior Management team since April 2019. Joined DD April 2019.
  • Responsible for: DD Group Sales Growth and Customer Service
  • Experience: Director Medifinance Ltd. July 2017 – April 2019. Head of Sales: Dental Directory Feb 2013 – Aug. 2016. Sales Director: Salesmatch Profiling Feb.’09–Jun.’12

David Legood

Operations Director

  • Senior Management team since March 2017. Joined DD Group July 2013
  • Responsible for: Ensuring efficient and cost effective warehouse and pharmacy operation
  • Experience: Head of Operations, The Book Service Ltd July 1984 – Mar. 2013

Scott Selbies

Technical Services Director

  • Senior Management team since September 2018. Joined DD Group July 2015
  • Responsible for: Group’s Dental and Medical Engineering Services and Corporates
  • Experience: Head of Commercial: Biodose Jan 2014 – July 2015
  • Business Manager :Alliance Healthcare Distribution May 2005 – Jan 2014

Natalie Seago

Head of Human Resources

  • Senior Management Team since June 2019. Joined DD Group May 2016
  • Responsible for: the HR Function, pay and rewards, people strategy
  • Experience: The Cambian Group HR Business Partner Aug. 2012 – May 2016
  • Colchester Institute HR Advisor Jun 2011–Apr. 2012. Spicehaart HR Advisor 2003 - 2011

David Tweedale

Marketing Director

  • Senior Management team since June 2019. Joined DD Group May 2017.
  • Responsible for: DD Marketing and E-Commerce in line with Group Strategy
  • Experience: MD Small Planet Group August 1016 – April 2017, Business Development Mgr: Ashfield (UDG Healthcare) Sept. ‘15 – Feb. ‘16. Head BU: Merz Aug.’08 – Sept’ 15

Farzeela Merali Rupani

Head of Clinical

  • Senior Management Team since October 2019. Joined DD December 2017.
  • Responsible for: Clinical Guidance and Support, Training and Compliance functions
  • Experience: General Dental Council since 2014. Guys & St Thomas’ NHS Trust: Clinical teacher since Apr. 2019. Dental Surgeon since Aug. 2006. KPMG Mar. 2012 – Jan 2013.

Mark Mulholland

Managing Director BF Mulholland

  • Senior Management Team since October 2017. Joined DD Group October 2017
  • Responsible for: All Operations in Northern Ireland and Republic of Ireland
  • Experience: BF Mulholland 2002 – 2017 (Former Owner).
  • Investors Bank & Trust (IBT), Dublin. Brown Brothers Harriman (BBH), Dublin

Johanna Deason

Head Of Legal, DPO and COSEC

  • Senior Management advisory team since July 2020. Joined DD Group September 2019
  • Principle legal advisor to the DD Group on Commercial and Governance issues
  • Experience: Corporate Counsel Caterpillar Inc. March 2016 – Sept. 2019. Lawyer: Domino Printing Sciences May 2015 – Mar. 2016. Lawyer: Britvic Mar. 2008–May ‘15


Customer Services

Facial Aesthetics

Handpiece Technicians


Support team across 4 locations

Business Consultants



Planet Mark Certification - We’re committed to a green future image
Planet Mark Certification - We’re committed to a green future

We’ve signed up to The Planet Mark – a certification programme that recognises a business’ commitment to continuous improvement in sustainability and improving environmental and social performance.

Investor News image
Investor News

Integrated Dental Holdings (“IDH” or “the Company”) announces that Nilesh K Pandya has been appointed Chief Financial Officer (“CFO”) with immediate effect. It is intended that Nilesh will also join the Board as a Director of Turnstone Equityco 1.

Jamie Murray-Wells OBE joins DD image
Jamie Murray-Wells OBE joins DD

Jamie Murray Wells OBE will be joining the DD Group Board of Directors as a Non-Executive Director (NED) in October 2020. Jamie's wealth of experience and knowledge will support our aim of becoming digitally enabled and contribute to the recent and coming launchings of new business products and services.